From the news
Analytics explainers
Analytics trends
- What happened to big data?
- How revolutionary is GenAI, and what can / can’t it do?
- Data scientists are trending towards too much Python and not enough SQL and Excel (yes, Excel) use
- Can AI and advanced analytics be commodified?
- Be wary of forecasting your way out of a problem and an over-reliance on prediction
Project strategy
About the blog
Advanced analytics capabilities have evolved rapidly in the last decade. Excitement about AI gets mixed with marketing hype. So the No Hype Analytics blog has several goals in mind, mirroring Better Optima’s philosophies:
- Deliver consistent value with approaches and technologies that work. Over-hyping AI will eventually lose confidence and investment.
- Prioritize clarity over technical perfection. Understandable AI improves implementations.