No Hype Analytics blog

From the news

Analytics explainers

Analytics trends

Project strategy

About the blog

Advanced analytics capabilities have evolved rapidly in the last decade. Excitement about AI gets mixed with marketing hype. So the No Hype Analytics blog has several goals in mind, mirroring Better Optima’s philosophies:

  • Deliver consistent value with approaches and technologies that work. Over-hyping AI will eventually lose confidence and investment.
  • Prioritize clarity over technical perfection. Understandable AI improves implementations.